![]() ![]() The new range has performed well in consumer testing (with 56% saying it improved their perception of the brand ”. Rockstar Refresh is an invigorating new energy drink with refreshing flavours that defies energy drink taste expectations. To support the launch, Rockstar Energy will be launching an above the line campaign with out of home media, PR, instore and digital campaigns from May.įrom February, the brand will be handing out over four million free cans across 10 city centres, throughout the year, showcasing all the bold flavours Rockstar has to offer, to attract more consumers to the category.īen Parker, retail commercial director at Britvic, said: “Consumers are on the lookout for healthier drinks choices that don’t compromise on taste. With 66.9% of sales in the convenience channel now going through as PMP ( IRI), Britvic claims Rockstar Watermelon & Kiwi PMP is set to drive impulse purchases and bring new shoppers into the category. Watermelon & Kiwi (rrp £1.29) will be available across all channels from April 2023 in a price-marked-pack (PMP) format. ![]() Strawberry & Lime (rrp £1.35) will be hitting Tesco shelves from the beginning of March 2023 before rolling out to the wider market in April. Offering more choices for consumers, Rockstar Energy is well placed to tap into increased consumer demand for lower sugar options, as part of Britvic’s Healthier People sustainability agenda, and help drive sales for retailers. Rockstar Refresh is high in vitamin C, zero-sugar and only 21 calories per can. It makes Rockstar the latest in a series of brands across the spectrum of fmcg revamping their products ahead of the crackdown on HFSS goods.Īhead of the changes both Tesco and Sainsbury’s have been trialling HFSS-compliant store layouts over recent weeks.Rockstar Energy is expanding its range with the launch of zero sugar Rockstar Refresh in Strawberry & Lime and Watermelon & Kiwi flavours. It’s sweet but not too sweet and has just enough tartness to make it enjoyable. NOS Energy Drink Monster Energy Rockstar Energy ZOA Energy Sneak Energy Zevia. “Adapting our bestselling core range in this way allows us to continue supporting retailers and meeting consumer demand for lower-sugar versions of the drinks they know and love.” Sour Green Apple This flavor is perfect for people who like sour candy and fizzy sodas. Prime Energy Drink Blue Raspberry, Naturally Flavored, 200mg Caffeine. ![]() ![]() The move “aims to put us ahead of the category by introducing HFSS-compliant liquids more than six months ahead of the proposed legislative changes”, he added. Rockstar Pure Zero Energy Drink,3 Flavor Pure Zero Variety Pack 1, 0 Sugar, with Caffeine and Taurine, 16oz Cans (12 Pack) (Packaging May Vary) Visit the Rockstar Store. Available in a wide range of amazing flavors, Rockstar Energy Drink serves those who pursue their passions to hustle on. Since PepsiCo – for which Britvic bottles in the UK – acquired Rockstar in 2020, it had “been executing an ambitious plan for the brand”, said Britvic at-home commercial director Ben Parker. They all contain less than 4.5g sugar per 100ml, and will begin rolling out from March, with the brand hoping to extend “the appeal of the stimulants category to health-consious shoppers”. The energy drinks giant has launched new recipes for its Original, Punched Tropical Guava, XDurance Blueberry Pomegranate Acai, Juiced El Mango, Juiced Tropical Punch and Juiced Tropical Orange Passion Fruit flavours. The brand is hoping to extend ‘the appeal of the stimulants category to health-consious shoppers’īritvic is reformulating its core range of Rockstar Energy drinks to make them HFSS-compliant. The Grocer New Product & Packaging Awards.Lumina Intelligence: UK Food & Drink Reports. ![]()
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